Keto App Comparison

Keto Kit vs Lose It!

Lose It! is a long-running general calorie and macro tracker known for its Snap It photo logging and a clean food-database UX. Keto Kit is a keto-first app with a built-in 5-stage fasting timer, a daily 0–100 Keto Score, 1,000+ keto-only recipes, and a keto-trained AI coach. Both ship free + Premium tiers — the question is whether you want a tracker optimized for keto specifically, or a general tracker that works equally well across diets.

Bottom line

Lose It! is a competent general calorie tracker; Snap It photo logging is one of the longest-running features in the category. Keto Kit is the better fit for keto specifically — its free tier delivers a daily Keto Score, 5-stage fasting timer, and keto-curated recipes that Lose It! doesn't offer at any tier. Lose It! Premium is cheaper annually (~$39.99 vs $49.99 for Keto Kit Premium), but the gap closes once you account for the keto-specific tools you'd otherwise need separate apps to replicate.

Last reviewed: April 2026

Choose Keto Kit if…

Choose Keto Kit if your specific goal is ketogenic adherence — the Keto Score, integrated 5-stage fasting, and keto-curated recipes are built for daily keto use, and most live on the free tier. Premium ($5.99/month) adds AI photo recognition, voice logging, and the Keto AI Coach.

Choose Lose It! if…

Choose Lose It! if you track calories more than carbs, want established photo logging on Premium, cycle through different diets across the year, value Lose It!'s long-standing community, or rely on its broader hardware ecosystem.

Pricing & free-tier coverage

What you actually get for free, what costs extra, and how aggressively each app pushes you toward a paid tier.

Keto Kit

Recommended
Free tier
Manual food search, barcode scanning against the 500,000+ database, fasting timer with 5 metabolic stages, the daily 0–100 Keto Score, gamification, restaurant guide, and basic recipe access. No credit card required.
Paid tier
AI Photo Scan, Voice Food Logging, Keto AI Coach, full recipe library access, AI Shopping Lists, Batch Barcode Scanner, AI Meal Planning, advanced analytics, ad-free experience.
Price
$5.99/month or $49.99/year (annual saves ~30%)
Paywall posture
Premium adds AI conveniences; the keto-specific tracking core (Score, fasting, gamification) stays free

Lose It!

Free tier
Manual food entry, barcode scanning, basic macro goals, dashboard, water tracking. Includes ads.
Paid tier
Snap It photo logging, custom macro goals, meal planning, body measurement tracking, advanced analytics, ad-free experience.
Price
Approximately $39.99/year (US App Store; varies by region)
Paywall posture
Moderate — basic tracking is free; convenience and customization are Premium

Pricing reviewed April 2026; verify in-app for current rates as both apps adjust pricing periodically.

Side-by-side: Keto Kit vs Lose It!

A feature-by-feature comparison of how Keto Kit and Lose It! stack up for ketogenic dieters.

FeatureKeto KitLose It!
Designed specifically for ketoYes — keto-first from day oneNo — general calorie/macro tracker with a low-carb preset
Daily Keto Score (0–100)Yes — combines carbs, macros, hydration, consistencyNo
Intermittent fasting timerYes — 5 metabolic stages tracked, free tierBasic fasting timer (Premium)
Net carb trackingYes — included freeYes
AI photo food recognitionYes — keto-tuned AI Photo Scan (Premium)Yes — Snap It (Premium)
Voice meal loggingYes — natural-language voice (Premium)Limited
AI coach for diet questionsYes — keto-trained AI Q&A (Premium)No
Curated keto recipes1,000+ keto-only recipes with verified macrosGeneral recipe library, not keto-curated
Gamification (XP, quests, streaks)Yes — full XP system, included freeLimited (badges, challenges)
Hardware integrationsApple Health, Google FitApple Health, Fitbit, Garmin, others
Free-tier keto toolingKeto Score, 5-stage fasting, gamification all freeNet-carb tracking and basic logging only
Premium price$5.99/month or $49.99/yearApproximately $39.99/yearLose It! Premium is roughly $10/year cheaper than Keto Kit Premium. Pricing varies by region; check the app store for current rates.

Source: Keto Kit team analysis, April 2026. Competitor feature sets change frequently — see each app's website for the latest.

How they compare, category by category

Going beyond the feature-checklist view — the substantive differences in how each app handles the things keto dieters actually use day-to-day.

01

Photo food logging

Keto Kit

Keto Kit Premium's AI Photo Scan recognizes the dish, estimates portion, and returns macros with net carbs surfaced. The model is keto-tuned, which helps with cuts of meat, full-fat dairy, and low-carb vegetables. Premium-only.

Lose It!

Lose It!'s Snap It is one of the longest-running photo-logging features in the category and works on most common foods. It returns calories and macros but isn't keto-tuned, so net-carb breakdowns sometimes need manual fix-ups for keto-relevant dishes. Premium-only.

02

Keto-specific tracking (free tier)

Keto Kit

Built around keto. The Keto Score is a 0–100 daily rating combining net carbs, macro ratios, hydration, and logging consistency — included on the free tier. The dashboard surfaces net carbs prominently and shows ketosis likelihood based on logged macros and fasting state.

Lose It!

No keto-specific signal. The free tier surfaces calories and total carbs by default, with net carbs requiring manual setup. There's no daily ketosis estimate, no metabolic-stage fasting, and no equivalent to the Keto Score.

03

Fasting tracking

Keto Kit

Built-in fasting timer with five metabolic stages (Fed, Transition, Fat Burn, Ketosis, Autophagy). Presets for 12:12, 16:8, 18:6, 20:4, OMAD, plus custom windows — included free. Live progress through stages keeps fasting visible alongside macros.

Lose It!

Lose It! added a basic fasting timer in recent versions, gated to Premium, with simpler stage tracking than dedicated fasting apps and no integration with macro context.

04

Premium pricing

Keto Kit

$5.99/month or $49.99/year. Premium adds AI conveniences (photo, voice, coach), full recipe access, and removes ads — while keto-specific tracking stays permanently free.

Lose It!

Approximately $39.99/year. Premium adds Snap It, custom macro goals, and meal planning. Per-feature value depends on whether you need keto-specific tools — those are free on Keto Kit and absent from Lose It!.

Pros & cons

Where each app shines and where it falls short — straightforward, no marketing spin.

Keto Kit

Pros

  • Built specifically for keto — every feature serves ketogenic adherence
  • Daily Keto Score included free — no equivalent in Lose It! at any tier
  • 5-stage fasting timer included free vs basic Premium timer in Lose It!
  • Keto-tuned AI Photo Scan returns net carbs, not just calories
  • Keto-trained AI coach with macro context (Premium)
  • 1,000+ keto-only recipes with verified macros
  • Gamification (XP, daily quests, streaks) helps adherence past week three

Cons

  • Smaller food database than Lose It!
  • Fewer hardware integrations (Apple Health, Google Fit only)
  • Newer brand with smaller community
  • AI features (photo, voice, coach) are Premium-only
  • Premium is ~$10/year more than Lose It! Premium

Lose It!

Pros

  • Snap It photo logging is mature and reliable for most foods
  • Premium is cheaper annually (~$39.99/year)
  • Wider hardware integrations (Fitbit, Garmin, etc.)
  • Long history with a large existing user base
  • Useful for non-keto goals if you cycle between diets

Cons

  • Not built for keto — no Keto Score, no metabolic-stage fasting at any tier
  • Snap It isn't keto-tuned; macros for keto-specific foods sometimes need correction
  • Recipe library is general, not keto-curated
  • Basic Premium-only fasting timer (no stage depth)
  • No AI keto coach
Migration tips

Switching from Lose It! to Keto Kit

A practical checklist for moving your data, habits, and baseline tracking over without losing momentum.

  1. 1

    Export your Lose It! food log from your Lose It! web account so you have a record of past entries.

  2. 2

    Set your daily macro targets in Keto Kit using the in-app Keto Calculator — most keto users start at 20g net carbs, protein scaled to lean body mass, fat as remainder.

  3. 3

    Re-add your most-frequently-eaten foods to Keto Kit's quick-add list during the first week to keep logging fast.

  4. 4

    If you used Lose It!'s Apple Health sync, enable the equivalent in Keto Kit so your weight and exercise data carry over automatically.

  5. 5

    Compare a typical week of macros across both apps to verify Keto Kit's database covers your usual foods, then phase out Lose It! once you're confident.

Frequently asked questions

Common questions about choosing between Keto Kit and Lose It!.

Can I import my Lose It! data into Keto Kit?

Direct import isn't available. You can export a CSV from Lose It!'s web dashboard for your own records and rebuild your favorite foods in Keto Kit. Most users find that 2–3 days of normal logging covers the bulk of their usual meals via Keto Kit's quick-add list.

Is Lose It! good for keto?

It can work for keto if you set up custom macro goals on Premium and pair it with a separate fasting app. The general-purpose design means more friction than a keto-first tool — there's no daily ketosis signal, no integrated metabolic-stage fasting, and the recipe library isn't keto-curated.

How does Snap It compare to Keto Kit's AI Photo Scan?

Both are Premium-only photo-logging features. Snap It has been around longer and works well on common foods. Keto Kit's AI Photo Scan is keto-tuned — it returns net carbs natively and tends to be more accurate on keto-relevant items like cuts of meat, full-fat dairy, and low-carb vegetables. Either works; the keto tuning is the main difference.

Does Lose It! track ketosis?

Not directly. It tracks macros that you can interpret yourself, but there's no in-app ketosis indicator, no metabolic-stage fasting timer, and no daily ketogenic adherence score. Keto Kit estimates ketosis likelihood from your logged macros and fasting state and surfaces it on the dashboard.

Is Lose It! Premium worth it for keto?

Lose It! Premium (~$39.99/year) is worth it if you specifically want Snap It, custom macro goals, and meal planning. For keto specifically, you still won't get a Keto Score, multi-stage fasting, or keto-curated recipes — those would require additional apps. Many keto users find a dedicated keto app delivers better per-dollar value.

Which has the bigger food database?

Lose It! reportedly has a larger overall database. Keto Kit's database is smaller but curated for macro accuracy on keto-relevant foods. For typical keto eating (whole foods, common cuts of meat, low-carb vegetables) both are sufficient. For unusual ethnic dishes or specialty restaurant items, Lose It! may have wider coverage.

The verdict

Lose It! is a competent general calorie tracker with one of the longest-running photo-logging features in the category. For keto specifically, Keto Kit's free tier delivers signal that Lose It! doesn't offer at any price (Keto Score, 5-stage fasting, keto-curated recipes). Lose It! Premium is roughly $10/year cheaper, but that gap closes once you factor in the keto-specific tools you'd need third-party apps to replicate on Lose It!. For dedicated keto users, Keto Kit is the better daily companion.

Free forever · No credit card

Try Keto Kit free

Free on iOS and Android. No card needed. No subscription to cancel.

4.8App Store
4.6Google Play
1M+Downloads

Other comparisons